Marketing is essential for any successful business and that definitely includes your home baking business. How do people find out about the goods that you sell? Where do your new customers come from? Your baking business needs to grow and it’s...
Read moreYou can make the most beautiful, delicious cake in the world, but you don’t have a business if you can’t sell it. Marketing, the practice of communicating your bakery’s story to your potential customers, can mean the difference between a flourishing...
Read moreWhen you price your cakes, you account for the cost of ingredients, time, and overhead. Yet if you want to create a truly profitable bakery business, you may need to charge more than the costs plus markup. Many business owners struggle with the idea...
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